무슨 발표인가

• AI 주도 광고 기술을 AWS에 구축
• 선형 및 디지털 광고 채널 통합 구매 경험 제공

원문 (영어)

WBD's AI-driven advertising innovation is built with AWS to unify the buying experience across linear and digital, giving advertisers the fluidity of one platform while each channel keeps its own essence – with cloud-scale infrastructure and autonomous, intelligent workflows.

원문: Amazon Press Center (AWS) — "Warner Bros. Discovery Announces Agentic AI-Powered Advertising Technology Built on AWS, its Preferred Cloud Provider" (2026-07-08) 공식 원문: https://press.aboutamazon.com/aws/2026/7/warner-bros-discovery-announces-agentic-ai-powered-advertising-technology-built-on-aws-its-preferred-cloud-provider