무슨 발표인가

• EssilorLuxottica 협력 AI 안경 한국 공식 출시
• 전 세계 수백만 대 판매 달성
• Jennie가 글로벌 앰버서더 선정

2026년 5월 25일 한국

원문 (영어)

Meta, in collaboration with global eyewear company EssilorLuxottica, will officially launch the next-generation AI glasses ‘Ray-Ban Meta’ and ‘Oakley Meta’ in Korea on May 25. Leading the AI ​​glasses market with millions of units sold globally, the two companies plan to present a new experience combining AI technology and eyewear.

Since its global launch, Ray-Ban Meta has established itself as a representative product in the AI ​​glasses category and is receiving significant attention worldwide. In particular, interest in the brand and product is growing even more as Jennie was recently selected as the global ambassador for Ray-Ban and Ray-Ban Meta.

Tay Siang Lim, CEO of EssilorLuxottica Korea, stated, “Korea is a market sensitive to fashion and lifestyle trends that adapts quickly to new changes, while also having a very high level of interest in AI technology. We expect Ray-Ban Meta and Oakley Meta to offer new lifestyle experiences to domestic consumers who value both style and innovative technology and we plan to continue expanding into new categories in the domestic market through a diverse lineup of AI glasses that encompasses everything from lifestyle to performance.”

Jin Ah Kim, Country Director of Meta Korea, said, “Computing technology has evolved to become increasingly closer to users with each generation, from mainframes to desktops and smartphones. We are now entering an era where AI accompanies us at eye level.

Meta is creating personalized AI experiences for everyone, and AI glasses are the ideal device to realize this, as they can understand the user’s situation and context in real time. Korean consumers can also join in the beginning of a new AI experience through this launch.”

원문: Meta Newsroom — "Ray-Ban Meta and Oakley Meta Officially Launch in Korea" (2026-06-25) 공식 원문: https://about.fb.com/news/2026/05/ray-ban-meta-and-oakley-meta-officially-launch-in-korea/